The business model canvas is a strategic management and lean startup template for business models. It graphically represents several variables that show the values of your organization. You can deploy the business model canvas as a strategy tool describe, design, analyze, improve, and challenge a new or existing organization.
The business model canvas shows all main company aspects. The business model canvas consists of nine categories which are called the building blocks of your organization. By maintaining and monitoring the developments per building block, you can fine-tune and improve the value proposition and performance of your organization and structurally improve its strategy.
The building blocks are:
  • Key partners
  • Key activities
  • Key resources
  • Value propositions
  • Customer segments
  • Channels
  • Customer relationships
  • Cost structure
  • Revenue streams
On top of the building blocks, you can also define the mission statement of your organization.


Standard procedure

1. Click Business strategy.
2. Click the Business strategy tab.
3. Sub-task: Edit the business model canvas.
  3.1 Click Edit.
  3.2 In the Mission section, you can define the mission statement of your company.
  3.3 You can define the key partners of your organization.
What are your key partners or suppliers and what do you acquire from them? Your key partners are the external companies or suppliers that you need to perform your key activities and deliver value to your customers.
  Expand the Key partners section.
  3.4 You can define the key activities of your organization.
What are the core activities of your company? What activities are, for example, required for your value proposition, channels, and customer relations?
  Expand the Key activities section.
  3.5 You can define the key resources of your organization.
What are the key resources of your company? Which resources are, for example, required for your value proposition, channels, and customer relations? You can categorize resources as physical, intellectual, financial, or human resources.
  Expand the Key resources section.
  3.6 You can define the value propositions of your organization.
What is the core of why your company exists? How do you distinguish yourself from competition? What value do you deliver to the customer? Which customer pain-points do you address? You can define value propositions in these ways: quantitative (price, efficiency) or qualitative (customer experience).
  Expand the Value propositions section.
  3.7 You can define the customer relationships of your organization.
What type of relationship do you maintain with each customer segment? What are the expectations of your customers? How do you, as a business interact with your customers? What are the points of engagement between you and your customer? What are, for each type of customer interaction, the costs?
  Expand the Customer relationships section.
  3.8 You can define the channels of your organization.
Which channels do you focus on to reach the desired customer segments? This can be communications, distribution, and sales channels. How are those channels integrated? Which ones are the most cost-effective? You can, as a company, reach your clients either through your own channels or partner channels.
  Expand the Channels section.
  3.9 You can define the customer segments of your organization.
For whom do you create value? Do you provide services or products to several customer groups? You can divide these into customer segments. Which products and services do you offer to which customer segment?
  Expand the Customer segments section.
  3.10 You can define the cost structure of your organization.
What are the main cost drivers in your business model? Which key resources and activities are most expensive? If you have insight in your cost structure, you know what the minimum turnover must be to make a profit.
  Expand the Cost structure section.
  3.11 You can define the revenue streams of your organization.
What are your customers willing to pay for which services or products? What are the revenue streams for each customer segment? How does each revenue stream add up to the total revenue?
  Expand the Revenue streams section.
  3.12 Close the page.
4. Sub-task: Review the business model canvas.
  4.1 You can review the business model canvas.
  Click Full screen.
  4.2 Close the page.
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